cropped-18271_698347340271082_1284176879091211935_n.jpgI made my first clicks in the digital world in the early 2000s as a blogger then moved on to being an early adopter of all things social. Finding a “new shiny toy” is what I love to do. Whether it be a new web tool, gadget, game, or the latest craze online, I’m sure to try it out. Call me a serial experimenter.

My pioneering spirit has led me to introduce the concept of webinars to the Philippine market back in 2008. My passion for virtual events has earned me the nicknames “Webinar Girl” and “Virtual Business Educator”, among others.

I currently manage Conversologie, a digital consulting agency, partnered with global brands Hootsuite, ActiveCampaign and ManyChat. I work with marketing agencies, small business owners, professionals, and startups to transform their potential within the digital space.

I love to share my knowledge and get ecstatic when people and organisations get better at what they do. I’ve done this online, in a classroom and a conference.

I’m also a Hootsuite Ambassador for New Zealand and a past committee member of the Social Media Club Auckland (SMCAKL) team where I support the events by being a host (Emcee) of at least one event per year. Past events at SMCAKL: Socialise your Boss & Let the Games Begin.

As an organiser of the NZ Bloggers Network, I host monthly meetups in Auckland and Blog Consultations for bloggers.

I am also a Conversologist which means that everything I do is because I believe that “Every conversation should move you and your business forward”.

My Focus and Projects

Conversologist Lab

Conversologist Lab

Founder and Mentor

Conversologist Lab


Chief Conversologist

Speaking Engagements

I love sharing my knowledge and have been invited to several speaking engagements on topics related to social media, online community management, virtual events, customer service, training, and business process outsourcing.


Organisations & Affiliations

NZ Bloggers Network, founder & organiser

New Zealand Leaders, past member

Social Media Club Auckland (SMCAKL), committee team member

Triiibes – network of people who want to lead a tribe created by Seth Godin

Philippine Society of Training and Development (PSTD), past member

Internet and Mobile Marketing Association of the Philippines (IMMAP), past member

Philippine Society for Quality (PSQ), past member

Digital Filipino, past member



Videos, Podcasts & Articles

Putting the Social Back in Starting a Business (The Common NZ – January 2018)

Conversologie as First Hootsuite Digital Services Partner in New Zealand (Scoop Business – August 2017)

Digital Business Summit (Go-to-Girl Stream – November 2014)

Let the #SMCAKL Games Begin (MC – SMCAKL August 2014)

Social Media Strategy (Go-to-Girl Podcast)

Inspiring Women Entrepreneurs, Digital Filipino

Making Webinars Work for Businesses (video)

SME Forum Guesting (blog post/video)

Use of Webinars Growing (Sun Star Cebu)

Money from Facebook Games (Sun Star Cebu)

Tek Tok TV Guesting (YouTube video)

Events Go Virtual (Entrepreneur Philippines, Nov. 2011)



You can check the most recent recommendations on my LinkedIn profile


  Jam is highly knowledgeable about social media and has a great understanding of how the end user may experience it. She initially provided a great workshop to my team about social media networking and was very clear and concise in her messages. From there she ran a couple of workshops for Unitec staff and students/grads (on onliie branding and reputation) and this was extremely well received – she facilitated (rather the directed) the learnings and introduced many new concepts and ideas. She is an engaging and thoughtful facilitator and I would definitely recommend her as a expert in the field of social media.  
Andrew Tui

Career Centre Team Leader, Unitec Institute of Technology

Jam is my mentor when it comes to webinars. I would not have learned and explored its potential to the fullest if not for her patience & guidance.
Janette Toral

Founder, Digital Filipino

As a Hootsuite Ambassador, Jam has displayed the knowledge required to develop and execute successful social media strategies. The Hootsuite Brand Ambassador programme is a volunteer role suited for experienced Hootsuite users who share the benefits of Hootsuite’s social relationship platform and provide insightful feedback to continually help us improve our platform and associated services. Jam joins a select group of individuals and online networkers who are passionate about social media, enjoy sharing their knowledge and insight, and take part in both online and offline events which have helped us grow Hootsuite to where we are today.
Crystal Jiang

Social Media Strategist, Hootsuite APAC

Provided direction and clarity on our Social Media and aspects of marketing. Was able to answer in-depth questions clearly and simply. Gave practical assistance in establishing social media strategies. Highly recommended.  
Rew Shearer

Copywriter, NZME

Jam is one of the dedicated crew that makes #SMCAKL (Social Media Club Auckland) happen every month. She has a lot of up-close-and-personal experience with social media and a strategic mind to drive working results using a bunch of digital tools.  
Simon Young

Director Global Operations, Red Circle Network

Jam understands human behaviour. Her workshops not only teach you what to do, but how to understand your customers. With this new way of thinking our digital marketing is getting more effective every day. Her coaching is powerful stuff.
Justin Scott

Chief Growth Hacker, Growth Devil

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