We’ve seen Instagram users grow across the world but how many are using it in New Zealand?
About 16% of New Zealand’s population are Instagram users and growing. It’s not a surprise that a bulk of its users is mostly from ‘Generation C (Connected)’. 61% of it being female could be because of the type of posts being published like food, retail products, and destinations, which appeal more to this market.
I was fortunate enough to connect with Grzegorz Berezowski, CEO of Napoleon Cat who posted a blog article on the usage of Instagram in Europe. I asked if he had any data for New Zealand and thanks to him, he has provided the statistics for us.