Blab: How to Sell on Social Media
E-commerce is starting to gain ground on social media with social networks like Facebook, Instagram, Pinterest, and Twitter. Even Snapchat is getting into the game by getting users to send money via their app. Buy buttons are popping up everywhere on social and we...
Blab: Fandoms and Social Media
The Philippines recently broke the Twitter world record of number of tweets created with one hashtag in a 24-hour period. Around 41 million were recorded from fans tweeting at a charity concert. We’ve seen it happen before as hashtags were trending mostly for TV...
Blab: Innovative Examples of Location Based Marketing
This was my first episode on #SocialJam and I was so privileged to have Manolo Almagro, Sr. Managing Director – Technology + Innovation of TPN. He has 15+ years of experience working with global brands integrating mobile, e-commerce and in-store technologies. In...
Blab: Unlocking the Secrets to Social Media Listening
Social media listening may be one of the activities brands don’t prioritise and only about 24% of them use it. Most marketing professionals have focused their energies on deploying campaigns, measuring the impact then move on to the next one. The missing piece...