Blab: Innovative Examples of Location Based Marketing
This was my first episode on #SocialJam and I was so privileged to have Manolo Almagro, Sr. Managing Director – Technology + Innovation of TPN. He has 15+ years of experience working with global brands integrating mobile, e-commerce and in-store technologies. In...
Blab: Unlocking the Secrets to Social Media Listening
Social media listening may be one of the activities brands don’t prioritise and only about 24% of them use it. Most marketing professionals have focused their energies on deploying campaigns, measuring the impact then move on to the next one. The missing piece...
Should you Jump on Blab IM?
Blab. Probably the next best thing since Periscope. A live stream tool where “blabbers” can start a discussion of any topic with an audience that is keen to hear what they have to say or even other share their own perspective.
Will the Facebook Expressive Like Button Work on Business Pages?
Mark Zuckerberg has posted a video showing a potential “Expressive Like Button” which will expand the choices beyond the Like button. Of the many Facebook changes, this is one that I like or should I say, “Yay!”
