We’ve seen Instagram users grow across the world but how many are using it in New Zealand?

About 16% of New Zealand’s population are Instagram users and growing. It’s not a surprise that a bulk of its users is mostly from ‘Generation C (Connected)’. 61% of it being female could be because of the type of posts being published like food, retail products, and destinations, which appeal more to this market.

I was fortunate enough to connect with Grzegorz Berezowski, CEO of Napoleon Cat who posted a blog article on the usage of Instagram in Europe. I asked if he had any data for New Zealand and thanks to him, he has provided the statistics for us.

Instagram Usage New Zealand 2015

 

Pin It on Pinterest

Share This

Share this post with your friends!